Video marketing is a relatively new trend in the area of ever-changing, innovative marketing strategies. It’s at the intersection of digital video and traditional internet marketing strategies.
Traditional internet marketing, or Web 1.0 marketing, involved marketing through static interaction, like text based web pages. Web 2.0 has turned this concept on its head. Potential customers are no longer restricted to reading static text about products and services. In other words, potential customers can interact with you—and the content you publish.
Enter video marketing, which plugs video into the interaction experience — giving Web 2.0 a whole new dimension. The whole face to face interaction and relationship building connection that we were missing before in Marketing and sales is now attainable, at least to some degree. This is where video marketing comes in. It allows you to blend your message and personality into the consumer’s online experience, influencing the consumer in their buying decisions.
Benefits of Web Video Marketing
Video has an inherent appeal to audiences. Many of us want to “see” something before we want to “read” something. In the context of marketing, video is used to enhance the consumer experience by educating the viewer about the product or services, putting a face on a company, and building a company brand.
A video that demonstrates how a product works, establishes rapport, and expressing personality from the business owner, sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.
On the flip side, video can also turn away customers. How? If a video doesn’t show what a buyer needs, or doesn’t appeal emotionally, like a television station they simply click to something else. In the new world of social and interactive marketing, it’s still better to have lost a customer rather than have dissatisfied customer.
Which is why it is important to choose the right team to manage your marketing campaign. Your marketing team should be well versed with the image and message you want to communicate to your potential client.
The “on-demand” characteristic of video marketing is another great benefitVideos can be downloaded and viewed anytime. Instead of losing customers to potentially boring text, they can take your information and view it when they want, even offline.
There are many benefits to video marketing. Not the least of which is an additional marketing message outlet. The more outlets you use, the more customers you will reach.
If your interested in driving more traffic to your business, contact us for a free consultation by clicking here!
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