The Product Launcher.net

The Product Launch Formula is a proven strategy directly responsible for over $200 Million dollars in sales from product launches. A product launch is a carefully controlled, strategically coordinated release of a product or service specifically designed to achieve maximum sales velocity (and profitability) in the marketplace.

The goal of a product launch is to build high levels of excitement and anticipation, so that when your product becomes available, you have customers/fans waiting to buy, as well as joint venture partners and affiliates lined up to sell it.

Most Musicians are unfamiliar with this Formula but it has been used to make millions in countless markets online and offline.  A great example would be the iPhone.

On Friday evening June 29, 2007 the original Apple iPhone™ went on sale in the United States. People crowded outside AT&T store fronts and Apple’s retail stores just to attempt to be the first to get their hands on one.

“By the close of business, Apple had sold close to 700,000 iPhones. The iPhone made well over $300 million in profit during its weekend launch. Apple stock jumped over 40%. “Now THAT was a product launch.…”

And even more recently iPhone 4 reached over 600,000 units just in pre-orders!

CD Release VS. CD Launch

Most traditional CD releases rely on some sort of broadcast announcement (mainly Radio) and press releases in the hope that the target market will hear about it and somehow be pulled enough, not only to buy, but to spread the word.  That rarely happens anymore.

Unfortunately, we live in an age where people are ignoring most broadcast advertising and promotions – especially for new products they haven’t heard of. Traditional advertising methods are far less effective (and significantly less profitable) than they used to be. More people are focused on online communities and social media.

The significant difference between the traditional CD Release “bottle rocket” and the CD launch “ballistic missile” is this: In the first case, the traditional release bottle rocket approach is usually trying to get your potential customers to make a buying decision. The ballistic missile approach focuses on getting prospects to “want” to buy.

The right (well-planned and executed) launch program will create interest in your product even before it hits the market AND have potential customers waiting in anticipation to hit that “Buy” button and put your “cash register” to work.

A proper product launch can help you achieve any or all of the following:

• Create broad awareness for your product, band, artist.

• Optimize your product so that it delivers the “holy grail” that your customers may not even know they want yet.

• Build anticipation and urgency for your product by carefully orchestrating customer experiences for peak responsiveness.

• Increase excitement so that your audience becomes ravenous for your product.

• Establish credibility and trust so deep that your audience will only want to buy from you.

• Learn what your prospect’s objections are long before you create a sales letter.

• Gather testimonials and reviews even before you have a product.

• Develop new product ideas that your market is hungry for. Membership Sites, Fan Forums and other branded products.

• Convert a “warm” into a hot list and turn them into responsive buyers.

• Attract Joint Venture partners and affiliates excited to promote your offer.

Not to mention the fact that a successful product launch event can be used to attain first mover advantage in highly competitive markets.

The bottom line:

Just a semi-successful product launch in your business (or re-launch of an existing product) can make you more money in a shorter amount of time than ANY other marketing strategy.

“What Does It Take To Create a Product Launch?”

“You need a good product that is in demand by a hungry fan base.”

If you feel you might be a candidate for a CD Launch Contact us Today!

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