The Product Launcher Wanna get more RAVING fans to buy more of YOUR merch.? Stick with me and I'll show you how!

Archive for the ‘Blog’ Category

CD Release VS. CD Launch

· Posted in Blog, New Music Marketing

The Product Launch Formula is a proven strategy directly responsible for over $200 Million dollars in sales from product launches. A product launch is a carefully controlled, strategically coordinated release of a product or service specifically designed to achieve maximum sales velocity (and profitability) in the marketplace. The goal of a product launch is to ...

How an Artist can build a Sustainable Business without a Record Company in 2010

Few would argue that back in the day, the Record Companies were the gatekeepers between the artists and their audience. Now it’s very easy and relatively inexpensive for an artist to record and produce a record independently, secure independent distribution channels or distribute their music electronically online. Because of the internet, the distribution channel is ...

Increase Your Business With Web Video

· Posted in Blog

Online videos offer  one of the best platforms for connecting with your customer and building a solid clientele. It is becoming the newest and innovative  marketing medium allowing business owners to communicate with their viewers on many different levels using music, visual imagery and visual text. Online video allows you to reach out to the ...

Video Marketing-The New Era of Marketing

· Posted in Blog

Video marketing is a relatively new trend in the area of ever-changing, innovative marketing strategies. It’s at the intersection of digital video and traditional internet marketing strategies. Traditional internet marketing, or Web 1.0 marketing, involved  marketing through static interaction, like text based web pages.  Web 2.0 has turned this concept on its head. Potential customers ...

The Importance of the Product Launch Checklist

· Posted in Blog

While new products are the lifeblood of any business, launching them is a risk as well as an opportunity. Predicting consumer response can be uncertain, yet overproduction or underproduction can kill a product. Misses on marketing –whether it be in positioning, messaging, marketing mix, or the level of marketing spend –can also send a product ...